All quotes are accredited to activecampaign.com who originally compiled them
- “Content is fire; social media is gasoline.” – Jay Baer
- “Quit counting fans, followers, and blog subscribers like bottle caps.Think instead about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” – Amber Naslund
- “Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
- “You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience.” – Seth Godin
- “Think about what the user is going to type” – Matt Cutts
- “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis
- “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer
- “To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.” – Michelle Stinson Ross
- “The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.” – Jamie Turner
- “Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” – Ann Handley
- “Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.” – Demian Farnworth
- “Tell a story. Make it true. Make it compelling. And make it relevant.” – Rand Fishkin
- “Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear
- “Personalisation — it is not about first/last name. It’s about relevant content.” – Dan Jak
- “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
